The Importance of UI/UX Design

User Experience and User Interface Design are two vital components when designing a new website in order to grab the attention of your target audience. Here at Coldbrew Creative, we strive to provide the best of both design fields, leaving our clients (and yours) with a smile on their face at the end of the day.

Quite simply, User Interface Design is how a site visually appears to the user. This involves color, typography, and the layout of the website.

On the other hand, User Experience design involves behind the scenes work. It requires the designer to perform a lot of reconnaissance and to do a fair amount of user research, along with testing the product. A good User Experience designer works closely with the User Experience researcher to implement the evidence found from the tests run to improve their particular website.

These two types of designers have made a giant impact on the tech industry, as they have vastly improved the ability for design to consist of both form and function. Because of the increasing role of good design in product successes (most famously Apple), working with great design teams and makers has become crucial for businesses of all spectrums.

User Interface and Experience design have an impact on our design work at Coldbrew Creative. We arm our clients with the best prospect of being noticed through their website. We spend an average of 3-4 months on each project, making sure every last detail and feature will work perfectly.

Initially, we start by understanding the client and their product or service. After this, we find out extra information about their brand or company, figure out what they currently do to bring in customers, and what we can do to improve their online presence. Then we move into the design stage, where both the User Experience designer and the User Interface designer collaborate to build the most effective website. Using these types of design, we provide our clients with outstanding websites; unrivaled by the websites of other companies.

When picking a company to work with to design and develop your website, you should look no further than Coldbrew Creative. As a small company, we are transparent and nimble. And we work closely with each and every client, keeping them updated with the progress on their website as we move through the design and development processes. What we make lack in staff size, we make up for in ambition. Our company will never stop striving to give you the best until you are happy and content with your product.


One Reply to “The Importance of UI/UX Design”

  1. It’s true that good UI and UX design leads to more product success. I think it’s especially important in the world we live in today because there is so much information out there. It helps to have effective UI and UX design pull us into certain products or content and help us understand the information more clearly among everything that is out there.

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